MagnoSec
MagnoSec Product · Landing pages

Landing pages designed to capture customers

Structure, message, design, development and measurement. And a security review before launch, so the form that captures your leads is not the hole in your website.

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What a landing page includes

Six deliverables. The first and the last are the ones almost nobody does well: deciding the message before designing, and measuring after publishing.

Goal and message

What the visitor has to do and what we are going to tell them so they do it. Decided before designing: it is what separates a converting landing page from a pretty one.

Structure and copy

Value proposition, arguments, objection handling, social proof and call to action. The order matters as much as the text.

Custom design

No repeated templates. Design aligned with your brand and built for mobile, which is where most campaign traffic lands.

Development and speed

Fast loading, no unnecessary plugins and Core Web Vitals in the green. A landing page that takes four seconds to open loses half your paid traffic.

Forms and connections

A form that sends the lead to your email, CRM or automation tool, with anti-spam protection and an immediate alert when a contact comes in.

Analytics and security

Conversion events configured to know where each lead comes from, plus a security review of forms, headers and personal data before launch.

The six mistakes that sink a landing page

1

Sending the traffic to the homepage

The visitor has to hunt for what they want across menus. They leave. A dedicated landing page removes that step.

2

Several competing buttons

If the page offers five different actions, the visitor takes none. One primary action per page.

3

Talking about you instead of the customer's problem

"We have been market leaders since 1997" tells the visitor nothing about what they gain. The message has to be about their problem.

4

Not testing it on mobile

Most campaign traffic comes from a phone. An awkward mobile form sinks conversion.

5

No measurement

If you do not know how many people arrive, how many fill it in and where they come from, you cannot improve anything. You can only change things at random.

6

Leaving the form unreviewed

Forms that accept spam, that do not validate the email, or that send personal data without protection. And a lost lead is lost money.

If you already have a website and what you need is for it to show up on Google before investing in campaigns, the starting point is a technical and security assessment. And if you need a full website rather than a single page, that is under custom web development.

Frequently asked questions about landing pages

How much does a professional landing page cost?
A custom landing page starts at €4,500 and includes structure, copy, design, responsive development, forms connected to your CRM or email, analytics and publication. Cheap templates do not count: a landing page has to capture contacts, and that means deciding what it says, in what order, and what happens when someone fills in the form.
What separates a landing page that converts from one that does not?
Three things. First, the message answers exactly the search or the ad that brought the visitor in: if the page talks about something else, they leave. Second, there is only one possible action and it is clear from the first scroll. Third, when someone fills in the form the lead reaches a person who works it within minutes, not an inbox nobody reads. Most landing pages that do not convert fail on the third one, not on the design.
What is a landing page for if I already have a website?
A corporate website explains who you are. A landing page pursues one specific goal: capturing contacts for a service, a campaign or a launch. If you send Ads or social traffic to your homepage, the visitor has to hunt for what they want and gets lost. With a dedicated landing page all the traffic reaches the same message and conversion goes up without touching the main site.
Does it include the copy and the text?
Yes. When we ask the client for the text, the project stalls for three weeks and the result is usually copy that does not sell. We work the message with you: value proposition, objections, proof and call to action. You validate and correct, but the structure of the copy is part of the work, not an extra.
Can we tell how many people fill in the form?
Yes, and it is part of the service. We install analytics with the conversion events configured, and during the security review of the landing page we make sure the form is not a spam magnet or an entry point. A landing page without measurement is one you cannot improve: you do not know whether the problem is the traffic, the message or the form.
How long does a landing page take?
Between 2 and 4 weeks from the point where the scope is closed and the copy is validated. The most time-consuming part is not the development, which takes a few days, but defining the message and iterating on the design. If you have the goal and the audience clear, two weeks is realistic.

Got a campaign without a landing page?

Tell us who you want to reach and what you want them to do. We will tell you what landing page you need and what it would cost. Quote within 24 hours.

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